At Half Fiction, we work with a lot of tech startups, have been partners in tech startups and, well, are totally immersed in the startup mentality. There’s nothing more exciting than having a great idea, and the energy of having excited and talented people around that idea. When a startup is successful, it grows exponentially, sometimes scaling from a small core team to thousands of employees and billions of revenues

Our presentation on our new Ãœber Agency structure that helps facilitate the ever complex relationships between marketers and their many agencies.

Half Fiction has been a digital agency since we opened in the fall of 2009. Recently, we helped launch a startup and one of my partners has decided to stay on with this exciting new venture. This lead me to reflect on the past two years and look at our business model and try to see what we can do differently, now that I have a clean slate. And while we’ve been making money, what I realized was that in many cases, we had become a vendor, rather than a valued partner for many clients. We’re capable of many things, but too often we’d be assigned an app here, a micro site there. Where we shine is taking many different aspects of marketing, both online and offline and combining the efforts into something greater than the sum of its parts. It works well when we have the opportunity, but it was frustrating we did not get a seat at the adult’s table when the planning process was happening. Making difficult choices between revenue and doing something we believed in was not a circumstance we wanted to continue for much longer